One of the most over-speculated and questionable trends today must be the concept of simplicity. You can't miss a trends report or prediction without it popping up. Arguably, our current...

One of the most over-speculated and questionable trends today must be the concept of simplicity. You can’t miss a trends report or prediction without it popping up. Arguably, our current fascination with simplicity was born our of the launch of the iconic and sleek iPod and then reinforced by the arrival of products and brands like the American Apparel, Uniqlo, the RAZR and even Tivo.

Yes, PSFK will hold our hand up and say that we’ve tagged our product and service reports ‘simplicity’. But trends change and in review, it might be because of the fact that many of these products and services are far from simple that they have become so popular and that the trend is Simply-Complex not simplicity itself.

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