The Yuppie’s Back

The Yuppie’s Back
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An article in Style.com says that while the thought of being a yuppie once made people shudder, many thirtysomethings may have become yuppies without even realizing it.

Piers Fawkes, PSFK
  • 11 january 2007

An article in Style.com says that while the thought of being a yuppie once made people shudder, many thirtysomethings may have become yuppies without even realizing it. The author says:

A used copy of The Yuppie Handbook recently fell into my hands. The book was published in 1984 as a jokey piece of social anthropology, and it made a slew of observations about this new American species. The yuppie’s bizarre lifestyle preferences were intended to elicit populist guffaws. Here are some of the things, according to The Yuppie Handbook, that the budding yupster could not live without: gourmet coffee, a Burberry trench coat, expensive running shoes, a Cuisinart, a renovated kitchen with a double sink, smoked mozzarella from Dean & DeLuca, a housekeeper, a mortgage, a Coach bag, a Gucci briefcase, and a Rolex. Oh, har har har, that crazy yup!

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