The Timberland Company have launched a community-building initiative called the Boroughs Project, where they hope to inspire people to express their neighbourhood through design. To...

The Timberland Company have launched a community-building initiative called the Boroughs Project, where they hope to inspire people to express their neighbourhood through design. To kick off the scheme five artists representing the five boroughs of New York City have been hired to each produce a Timberland boot that reflects their passion for their community.  Keeping it close to home, the limited edition boots will only be available at selected New York retailers where they retail for roughly $150. The Queens, Manhattan and Bronx designs were launched last week, whilst the Staten Island and Brooklyn styles will launch on February 26.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in