Timberland launches The Boroughs Project

Timberland launches The Boroughs Project
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The Timberland Company have launched a community-building initiative called the Boroughs Project, where they hope to inspire people to express their neighbourhood through design. To...

Amanda Gore (PSFK London)
  • 30 january 2007

The Timberland Company have launched a community-building initiative called the Boroughs Project, where they hope to inspire people to express their neighbourhood through design. To kick off the scheme five artists representing the five boroughs of New York City have been hired to each produce a Timberland boot that reflects their passion for their community.  Keeping it close to home, the limited edition boots will only be available at selected New York retailers where they retail for roughly $150. The Queens, Manhattan and
Bronx designs were launched last week, whilst the Staten Island and
Brooklyn styles will launch on February 26.

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