Virtual Feedback Into Real Life Build
Starwoods Hotel is using feedback from residents in a virtual work to help define their real world brand experience. Feedback from visitors to the virtual Aloft hotel in Sedcond Life will be incorporated into the design of the real hotel, due to open next year.
Virtual Aloft: under_construction
Related IF! Stories Interview With Marc Schiller of ElectricArtists on the Aloft Second Life Hotel