So here's a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

So here's a thought: one of the growing ecological trends is the concept of consuming less but better. Reducing consumption will reduce the demand on natural resources and reduce the volume of waste products we leave for nature to deal with.

Less but better. It's a simple idea but it's difficult to see how the idea would spread among the majority of Americans. Huge numbers of US shoppers spend much of their leisure time shopping: popping into the SUV at the weekend and driving down to the mall or out-of-town megastore and buying junk they don't really want nor need: it's just cheap. Just drive past the strip malls at a weekend and see how crowded their parking lots are: suburban America buys crap each and every day that is not needed and is soon discarded.

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