One of our favorite posts by a business blog in 2006 must have been “Pitch Disappointment” on the Welcome To Optimism by the Wieden + Kennedy guys in London. The post describes the ad team's disappointment when they lose a pitch – the photo is a classic. At the time, we said:

A brand who can write about their own failures and disappointment shows just how strong the brand is.

Now, the W+K London guys have a new post that has every possibility of being our post of 2007. In ‘Goodbye Yakult', the W+K describe the pain of losing a client. They write:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in