One of our favorite posts by a business blog in 2006 must have been “Pitch Disappointment” on the Welcome To Optimism by the Wieden + Kennedy guys in London. The post describes the ad team's disappointment when they lose a pitch – the photo is a classic. At the time, we said:

A brand who can write about their own failures and disappointment shows just how strong the brand is.

Now, the W+K London guys have a new post that has every possibility of being our post of 2007. In ‘Goodbye Yakult', the W+K describe the pain of losing a client. They write:

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