7 Branding Lessons From The Dove Campaign

7 Branding Lessons From The Dove Campaign
Piers Fawkes, PSFK
  • 15 february 2007

Over on the ‘This Blog Sits At’ site, Grant McCracken provides insight into the success of the Dove campaign. He says, ” Dove was prepared to capture the tremendous energy coming off a trend that many brands just looked through or tried to work around.”

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