In Brief

"Brilliant!" an agency's Creative Director must have screamed reviewing the concept in front if him. "Talking animals. Two of them. This Super Bowl ad will be the one everyone remembers this year."

“Brilliant!” an agency’s Creative Director must have screamed reviewing the concept in front if him. “Talking animals. Two of them. This Super Bowl ad will be the one everyone remembers this year.” And this must have been repeated across the US for amid the deluge of dull, lifeless ads shown during 2007 Super Bowls the ones that drove us to complete boredom were the ones with talking animal duos: two apes, two cows, two lions, two of everything.

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