Anheuser Busch Offers The Long Tail Of Beers

Anheuser Busch Offers The Long Tail Of Beers

Anheuser-Busch's embrace of niche beers reflects a broader trend toward niches across our culture.

Piers Fawkes, PSFK
  • 5 february 2007

Over on his blog, Chris Anderson investigates the mega-brewer’s strategy of investing in microbrews, regional beers and “craft beer”. Pat McGauley, vice president of AB’s Long Tail Libations, explained to Chris:

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