Tomski has put together a list of the BBC's web principles for creating Web 2.0 sites and applications. Being Web 2.0 they are perpetually in draft. Here's a selection:

– Build web products that meet audience needs: anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards.

– Treat the entire web as a creative canvas: don't restrict your creativity to your own site.

– Remember your granny won't ever use “Second Life”: She may come online soon, with very different needs from early-adopters.

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