Scamp has a weekly tip for young creatives and they’re always worth a read. However, this week’s is particularly good. Scamp suggests you ‘be very’.
“Most ads have a quite nice visual, a quite nice headline, some quite nice dialogue, if it’s TV.
“Don’t do that.
“Why be like ‘most ads’?
“Make your ad extreme. If it’s dialogue-based, double the amount of dialogue and cut out everything else. If it’s visual-based, lose the headline, make the visual as big as possible. If it’s visual, make it very visual. If it’s logical, make it very logical. If it’s emotional, make it very emotional.