Bigger Models Wanted by River Island

Bigger Models Wanted by River Island
Advertising

Stella, The Sunday Telegraph's magazine has joined forces with ICM model agency and high-street retailer River Island to launch a new model search aimed at...

Amanda Gore (PSFK London)
  • 13 february 2007

Stella, The Sunday Telegraph’s magazine has joined forces with ICM model agency and high-street retailer River Island  to launch a new model search aimed at ‘normal’ sized women. The competition is to find a size 12 to 16 model to represent the average UK woman- "a girl who looks – and thinks – bigger than the typical model". The description is pretty patronising, but the idea definitely has merit. With so much media focus on the skinniness of catwalk models, it’s good to see someone putting a positive spin on the issue rather than simply joining in the bemoaning.

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