BK To Offer What You Shouldn't Your Way
USA Today reports on Burger King's attempts to fit in with the modern lifestyle. In fact, they say they no longer want to be everything to everybody but want to be on the cutting edge of pop culture (amazing how an all day conference at CP+B can change a brand's values, no?;)
The first new menu item they will roll our will be an all day $1 breakfast menu that will include a Hamlette sandwich with egg, ham and Cheesy Tots and deep-fried potatoes with cheese melted inside. Next month, Burger King will introduce Hold'ems – “warm wraps” that are served in sleek containers that fit into car cup holders.