Since the Boston urban spam incident last week, there has been much discussion in the blogosphere about the campaign. A couple of blog posts really stood out.
Seth Godin made us think back to the concept of challenger brands
More than ten years ago, I co-wrote four of the Guerrilla Marketing books. At the time, Jay Levinson and I were focused at helping small businesses break out of the helpless rut of leaving advertising to the big guys. There were plenty of niches where smaller organizations could really thrive without becoming pariahs in their community.