The IHT reports on Italian suit-maker Brioni's plans to open it's first Indian store sometime this year. Focussing on attracting rich Asian clients to it's...

The IHT reports on Italian suit-maker Brioni’s plans to open it’s first Indian store sometime this year. Focussing on attracting rich Asian clients to it’s growing luxury casual-wear collection, the company will be offering items such as $7,800 mink-trimmed cashmere sweaters alongside $6,000 versions of the tuxedo they created for Daniel Craig in the latest Bond film.

As the luxury market booms, Brioni have been reaching a new, younger clientele, and the company are keen to maximise on this by expanding their reach globally, with seven new stores and six franchised outlets due to open this year in a range of cities including St Petersburg and Mumbai. Currently outperforming the rest of the luxury market, Brioni is finding orders growing 10% season on season, and it seems as though the resurgent global trend in conspicuous consumption could lead to big things for this brand. Definitely one to keep an eye on.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in