British Design – Has It Gone Cheesy?
When we first started witnessing the emergence of a retro-future aesthetics with shiny plastics, curves, lack of corners, neon-lighting and rounded-edged parallelograms, it seemed, to us anyway, to be a playful realization of kitsch 50s and 60s product design and architecture.... It's happening everywhere: ATM machines at Barclays Bank has signs that label them "Hole In The Wall", cinemas squeeze their names to things like "vue" even everyday chain-pubs have this retro wallpaper all over them to try to make them cool without any understanding of why the bars they copied their look from ever used it in the first place.
There’s something about the paradox of being an island in the center of the globe’s crossroads that makes British design on one hand defiantly independent yet on another wonderfully intwined with the pulse of the rest of the world. But on our last trip to London we were forced to reconsider what we felt about British design. This all started when we saw this entrance to this government building – a retro-futuristic pod. We just stood there and wondered, “Why?”
Now Track More Ideas
- Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
- PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off
- Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content