Can JetBlue Recover?
The big question being asked is will the delays, cancellations and ‘passenger-kidnappings’ have a long term detrimental effect on the wunderbrand JetBlue. The NY Times covers the story:
The crisis began Wednesday when an ice storm hit the Eastern United States. Most airlines responded by canceling more flights earlier, sending passengers home and resuming their schedules within a day or two. But JetBlue thought the weather would break and it would be able to fly, keeping its revenue flowing and its customers happy.