Can JetBlue Recover?

Can JetBlue Recover?
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 Images 2007 02 19 Business 19Jetblue2.600The big question being asked is will the delays, cancellations and 'passenger-kidnappings' have a long term detrimental effect on the wunderbrand JetBlue.

Piers Fawkes, PSFK
  • 20 february 2007

The big question being asked is will the delays, cancellations and ‘passenger-kidnappings’ have a long term detrimental effect on the wunderbrand JetBlue. The NY Times covers the story:

The crisis began Wednesday when an ice storm hit the Eastern United States. Most airlines responded by canceling more flights earlier, sending passengers home and resuming their schedules within a day or two. But JetBlue thought the weather would break and it would be able to fly, keeping its revenue flowing and its customers happy.

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