According to Laura Marriott, executive director of the Mobile Marketing Association, “This is the year that advertising breaks out worldwide. Until recently, mobile technology just hasn't been sufficient enough to...

According to Laura Marriott, executive director of the Mobile Marketing Association, “This is the year that advertising breaks out worldwide."  Until recently, mobile technology just hasn’t been sufficient enough to support any large scale advertising, but as networks get faster and phones more advanced, an entirely new market is beginning to emerge.  But despite technological advances, marketers are facing a tough battle getting around privacy issues.

The very nature of the mobile phone gives operators information about their customers that Internet and television advertisers can only dream of having.

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