Here’s a nice idea that Anomaly sent us: it’s an ad that hijacks other ads. In this version in Times Square the Sports Illustrated supermodel in the ad above drinks from the bottle of Dasani in the ad below through a well placed giant straw. Click image to enlarge.

Update: Ah, we just worked out that there’s a partnership between Dasani & Sports Illustrated. Check out the site cravingmore.com.

Clever, no?

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