Dasani Refreshes The Parts

Dasani Refreshes The Parts
Piers Fawkes, PSFK
  • 7 february 2007

Here’s a nice idea that Anomaly sent us: it’s an ad that hijacks other ads. In this version in Times Square the Sports Illustrated supermodel in the ad above drinks from the bottle of Dasani in the ad below through a well placed giant straw. Click image to enlarge.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.