Two reports caught our eye that reflect different approaches to the video download market: Disney's success at iTunes and WalMart's deal with the other studios.

Two reports caught our eye that reflect different approaches to the video download market. Disney seems to have been pretty proactive in exploring the digital download market and a three month trial of offering their films on iTunes has resulted in 1.3 million sales, the FT reports. Disney's TV programming on iTunes, launched a year ago, has sold more than 20m downloads. The FT says:

Disney began selling its new movies on iTunes in October. But other studios have resisted its lead, partly because of fears that they will upset retailers such as Wal-Mart and Target, which are responsible for most DVD sales in the US. Target has expressed concerns about the effect of downloading on DVD sales and pricing.

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