Jay-Z goes Upmarket with Bella Roc

Jay-Z goes Upmarket with Bella Roc
Innovation

Having cracked the streetwear market with his clothing brand Rocawear, Hip Hop mogul Jay-Z has decided to branch into the premium fashion market with a...

Amanda Gore (PSFK London)
  • 1 february 2007

Having cracked the streetwear market with his clothing brand Rocawear, Hip Hop mogul Jay-Z has decided to branch into the premium fashion market with a new womenswear line called Bella Roc.

The limited edition range will be targeted to women aged 25-45, and launched as a premiuim brand, with prices to match. Starting wholesale at $125 and going up to $4,000, expect garments to have expensive embellishments like crystals and metallic gold stitching on jeans.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.