Sys-Images Society Pix Pictures 2005 12 29 Fruit128A review of advertising standards in the UK has suggested that the ban on 'junk food' advertising be extended beyond TV to non-broadcast media such as magazines, the internet, newspapers and billboards and cinema.

A review of advertising standards in the UK has suggested that the ban on ‘junk food' advertising be extended beyond TV to non-broadcast media such as magazines, the internet, newspapers and billboards and cinema, the Guardian reports:

The Committee for Advertising Practice is close to ratifying a plan that would see the introduction of advertising restrictions on all food and drink products in non-broadcast media – except for fruit and vegetables.

MediaGuardian.co.uk can reveal that the radical plan, raised in discussion at the Department of Health's food and drink advertising and promotion forum today, goes further than Ofcom's obesity reduction strategy that applies to TV ads only.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in