Lessons in Fashion PR – Exhibit A: Mao PR

Lessons in Fashion PR – Exhibit A: Mao PR
Advertising

1. Deliver a Great Product 2. Extend Your Brand 3. Be Nice If there’s anything the YouTube/Blogger/Branded Utility/Social Responsibility Age has taught us about marketing...

Orli Sharaby
  • 9 february 2007

1.    Deliver a Great Product   
2.    Extend Your Brand   
3.    Be Nice

If there’s anything the YouTube/Blogger/Branded Utility/Social Responsibility Age has taught us about marketing and branding, it’s that it pays to do good. When Walmart was discovered to be publishing a flog about “roadtrippers” camping out in their parking lots, mega-ad agency Edelman was reamed across both the blogosphere and the mainstream press. On the other hand, when Charmin placed free luxury bathrooms in the middle of Times Square, tourists and New Yorkers alike rejoiced at the unsolicited convenience. Product (Red) opened the floodgates for consumer-sponsored charity with an easy campaign extended across so many media. And marketers are also learning that while advertising and marketing can go a long way to bringing your product to the people, if the product doesn’t hold its own weight, no one’s going to buy it. Two examples: Wii completely beating out PS3, and the very loud thud we all heard when the Zune hit the market.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.