Swami2Last year, PSFK contributor and Australian fashion designer set himself a project to interview and analyze the hyper-development in T Shirt online businesses, then try to create such a business himslef.

Last year, PSFK contributor and Australian fashion designer set himself a project to interview and analyze the hyper-development in T Shirt online businesses, then try to create such a business himslef. Inspired by the plethora of online ventures, Alex Singh decided to create his own version and document it in a blog every step of the way. Combining artistic collaboration, charitable involvement and complete company transparency into beautifully designed and manufactured t-shirts offered as a monthly subscription, Swami Safari tells the story of one man’s spiritual journey through meditation to a world of mythology and mystery.

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