London Fashion Week: Topshop Grows Up

London Fashion Week: Topshop Grows Up
Innovation

So London Fashion Week is now in full swing, kicking off yesterday with a rather grown-up collection from Topshop Unique. Sheer blouses tucked in to...

Amanda Gore (PSFK London)
  • 12 february 2007

So London Fashion Week is now in full swing, kicking off yesterday with a rather grown-up collection from Topshop Unique.  Sheer blouses tucked in to high-waisted, wide legged trousers, below the knee tunics with voluminous bell sleeves, and belted trouser suits all in shades of beige, bordeaux, olive and black showed a more mature woman emerging from Topshop post- Sheperdson. Futuristic references were found in huge silver disks on belts, liquid silver trousers, and high-sheen all-in-ones, yet this collection clearly had strong roots in the past. There were some strong pieces but overall the collection lacked the excitement that the store’s customers look for. Topshop are trying to position themselves alongside catwalk designers such as those in New York who have been asserting their superiority through the skill of their cut and the elegace of their fabrications, however as both are impossible for a mass-market retailer the result is somewhat depressing. How their teenage market is going to feel about this collection however will be an interesting reflection on just how far the lady-like look is disseminating.

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