Marc Jacobs for the Masses

Marc Jacobs for the Masses
Design

A Financial Times article looks at the current global expansion of the Marc Jacobs empire- and mentions that due to the success of his Marc...

Amanda Gore (PSFK London)
  • 20 february 2007

A Financial Times article looks at the current global expansion of the Marc Jacobs empire- and mentions that due to the success of his Marc Jacobs and Marc diffusion ranges, the company is now planning to produce a much lower-priced third line. Described by Marc’s business partner, Robert Duffy, as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.

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