Marc Jacobs for the Masses
A Financial Times article looks at the current global expansion of the Marc Jacobs empire- and mentions that due to the success of his Marc...
A Financial Times article looks at the current global expansion of the Marc Jacobs empire- and mentions that due to the success of his Marc Jacobs and Marc diffusion ranges, the company is now planning to produce a much lower-priced third line. Described by Marc’s business partner, Robert Duffy, as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.
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