In Brief

MTV, which broadcasts some of the most popular youth shows in the US, now plans to help spread their video content around the web.

In our opinion, one of the crucial driving factors behind YouTube’s growth must have been the ability for bloggers and website owners to post YouTube videos on their sites with a simple ‘cut sand paste of code’. With this simple service, a vast array of crazy clipsfed by a central YouTube engine spans the web. MTV, which broadcasts some of the most popular youth shows in the US, now plans to help spread their video content around the web too, Reuters reports:

“We need to open up our Web sites and content both for consumers and for other companies,” Mika Salmi, MTV Networks president of global digital media, said in an interview last Friday.

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