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New Stretchy Jeans: J Brand and Serfontaine Use XFIT LYCRA

New Stretchy Jeans: J Brand and Serfontaine Use XFIT LYCRA

I’ve been thinking lately about doing a complete overhaul of my jeans drawer, which houses not one pair younger than 2 years old. So when...

Orli Sharaby
  • 7 february 2007

I’ve been thinking lately about doing a complete overhaul of my jeans drawer, which houses not one pair younger than 2 years old. So when I saw that Lycra was showcasing its new denim technology, XFIT LYCRA, at New York Fashion Week, I was interested to hear about the mysterious new material and give the jeans a little test-drive. At the Lycra Lounge in Bryant Park, I spoke with designers Jeff Rudes of J Brand and Mik Serfontaine of Serfontaine, two well-regarded jeans gurus using the innovative fiber in their exclusive new lines.

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