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200702230959Rashmi Bansal points us to a stunning short film from Nike set in a traffic-jammed Indian street.

Piers Fawkes, PSFK
  • 23 february 2007

Rashmi Bansal points us to a stunning short film from Nike set in a traffic-jammed Indian street.

Rashmi says on the Youth Curry blog:

Yes, this is all part of Nike’s Cricket World Cup push. The company recently became the official apparel sponsor for Team India. A five year contract for which the company paid BCCI Rs 196 crores. The company is targeting sales of $1 billion in India for the next five years – and for that it needs cricket in its arsenal.

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