Probably the most topical of the talks next Tuesday will be on the subject of guerrilla and outdoor marketing and where to draw the line between smart idea and urban spam. Rob Schaltenbrand who previously worked as Engagement Director at Converse will probe the subject with a number of professionals whose companies work touches upon the subject: Floyd Hayes of Cunning, Kacy Coll of Naked, Darren Paul of the Night Agency and Drew Neisser of Renegade.

‘Urban Spam or Smart Idea’ is an essential talk on one of the most important issues facing the advertising and marketing industry.

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