Maybe the most important panel at next Tuesday's conference will be the discussion on eco-branding and greenwashing. Tamara Giltsoff of Live|Work and OZO Car leads a discussion to help brands understand how to approach green issues and communicate them better. Tamara will be joined by a wonderful panel including Marc Alt from MAP, Jill Fehrenbacher from Inhabitat blog, Hemal Vasavada-Gill of The Eightfold consultancy and Kirk Iwanowski of Sundance Channel (who are about to broadcast an intense series on green issues).

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