At the end of the morning half of the PSFK Conference on March 6, we will hold a panel discussion on how to use trends and ideas like the ones that were presented in proceeding talks that day. Today, we seem to have access to an unprecedented amount of information – but what should we look for and what then do you do with the ideas you discover? Trends expert Florian Peters will investigate the theme of “Got Trends, Now What?” with author and cultural anthropologist Grant McCracken, brand innovation consultant Simon Sinek and Steve Hardwick, president of creative agency StrawberryFrog. This promises to be a critical talk in our agenda.

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