At the PSFK Conference in New York on Tuesday March 6, we will hold a panel discussion around the concept of ‘Media As Creative Agency‘. This feisty discussion looks at the notion that media titles, particularly online ones, are better equipped at developing creative solutions for brands than creative advertising agencies themselves. The notion argues that as media can create better solutions on bigger geographic level which is a win-win-win for the media title, the brand and the title's audience.

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