PSFK Conference Speaker : Doug Jaeger
We asked Doug to speak at the PSFK Conference on March 6 on the subject of ‘Brand As Host'. Doug and his partner Matt run the HappyCorp who help organize an regular party night called LVHRD. And to be honest, it's not really a party night – more a community – and it's really the guests who run the events not the organizers. What Doug helps to do is bring in a brand as a partner to the event where the partner is seen as a natural host of LVHRD not just a bolt on. Doug's going to take us through the fun he's been having working with brands and LVHRD.