Reaching Online Readers Of Offline Pubs
The Magazine Publishers of America compiled a list of current initiatives that are linking advertisers to an audience that's increasingly moving online. Here's a summary:
Condé Nast: Online film festival, user-generated content on websites, interactive dating blogs, online video series, online radio station, bridal sites with virtual fitting rooms, PDA-enabled editions with mobile sites, and text shopping/buying from cell phones.
Guns & Ammo: Video library, online community.