In the spirit of Likemind coffee mornings, an article in the NY Times explains how surfers have turned their image around and are using the waves to network. Surfing, once...

In the spirit of Likemind coffee mornings, an article in the NY Times explains how surfers have turned their image around and are using the waves to network. 

Surfing, once the sport of Hawaiian kings, has come full circle.  After becoming a counterculture activity for beach bums and bohemians, it has emerged as a status sport, like skiing and golf.

This new species of surfer contributes to a booming market for vacation packages, instruction, equipment and real estate near some of the world’s best surf breaks.  Like golf, surfing has become an ideal activity around which to discuss business.  Surfers find plenty of time for talk while driving in search of good spots, while changing into and out of wetsuits in the parking lot, and especially while waiting between sets of waves.

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