In Brief

Marketing author Seth Godin has found to his surprise that a book that he gave away for free as an electronic PDF has been printed, published and put on sale on Amazon. Seth says that he didn't watch the 'creative commons license' that he applied.

Marketing author Seth Godin has found to his surprise that a book that he gave away for free as an electronic PDF has been printed, published and put on sale on Amazon. Seth says that he didn’t watch the ‘creative commons license’ that he applied.

This is partially my fault because the creative commons license I chose for the copyright doesn’t preclude something like this. However, trademark law is really clear and there’s no doubt in my mind that selling this as a new book with my name on it is not kosher. I wrote the book in 2005 and intended it all along as a freebie. If you want to buy a copy, feel free… the issue isn’t the royalties, it’s that people are being willfully misled. This isn’t a new Seth Godin book.

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