Designer and mass-market fashion retail collaborations are THE trend in the U.S and U.K this year, so it's good to see some brands taking the...

Designer and mass-market fashion retail collaborations are THE trend in the U.S and U.K this year, so it's good to see some brands taking the idea further afield. Target in Australia have employed Stella McCartney to produce a 42-piece collection, available only in their stores in Oz.

Having already put her name to a collection for H&M, an ongoing collaboration with Adidas, and a newly announced range of bags for LeSportsac, Stella seems intent on making herself a recognised global force in the fashion market- or, in her words "This is about exposing more women to our label". Clearly she took the closure threats from parent company PPR very seriously and is doing everything in her power to increase her customer base.

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