The Advertising Agency of the Future
Russell recently interviewed the girls from Blag and as well as posting a podcast on his site, he also wrote up the experience for Campaign (the UK’s advertising newspaper). And then Richard wrote about advertising having come full circle. From being media sales houses in the beginning to full service agencies and now the dominant agencies being media buyers once again.
This got me thinking. Why do clients really need creative advertising agencies?
If they want press ads why not speak to the publication, after all they know their audience better than an ad agency ever could, they can also create ads that represent the style and tone of voice of the publication blurring the line between ads and editorial. In addition, the publications can go further, as in the case of Blag, and weave brands into the story as they see fit.