The Anderson Switch

The Anderson Switch
technology

Things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

Piers Fawkes, PSFK
  • 8 february 2007

Chris Anderson is obviously being light-hearted over on his blog, but this simple prediction is something to ponder over:

I propose that things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

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