In Brief

Things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

Chris Anderson is obviously being light-hearted over on his blog, but this simple prediction is something to ponder over:

I propose that things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

The Long Tail: The Anderson Switch

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