Following on from his online t-shirt revolution posts last year, we decided to turn the tables on our interviewer, Alex Singh, and grill him about...

Following on from his online t-shirt revolution posts last year, we decided to turn the tables on our interviewer, Alex Singh, and grill him about his innovative new online venture- the Swami Safari project.

Inspired by the plethora of online ventures, Alex decided to create his own version and document it in a blog every step of the way. Combining artistic collaboration, charitable envolvement and complete company transparency into beautifully designed and manufactured t-shirts offered as a monthly subscription, Swami Safari tells the story of one man’s spiritual journey through meditation to a world of mythology and mystery. Having produced ‘Chapter 1‘ at the start of the year, we caught up with Alex before the release of the second chapter to find out a bit more…

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