Russell makes a good point against arguing that one form of media will destroy another, but here's a solid post by Tomi outlining five unique elements of the mobile medium...

Russell makes a good point against arguing that one form of media will destroy another, but here’s a solid post by Tomi outlining five unique elements of the mobile medium (Found via All About Mobile Life).

1. The mobile is personal. 2. The mobile is the first always-on mass media. 3. The mobile is the first always-carried mass media. 4. The mobile is the first mass media with a built-in payment mechanism. 5. Mobile uniquely offers the media audience the input tool, at the point of creative impulse.

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