Ben Yoskovutz over on the Instigator Blog gives us a quick reminder on the pitfalls of the proposal. As he says: we all work so hard, we deserve more business but we keep shooting ourselves in the foot. Ten handy tips:

They’re too long. They don’t reference the prospect’s pain They’re too technical. They’re not selling benefits. They’re not well structured. They’re poorly formatted and packaged. They’re missing testimonials and client references. They’ve got spelling and grammatical problems. They’re missing a thank you. There’s no call to action.

Top 10 Reasons Why Proposals Fail : Instigator Blog:

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