Urban Spam Shuts Down City, Marketers Arrested
There’s been a lot of hoo-ha over the last 24 hours over the fact that a guerrilla marketing campaign for TV Show TV Hunger Force where an LED icon was thrown over a wire and caused a power-cut. The bomb squad were also called.
Now, there are two camps here: the oh look how the police over reacted camp (led by Boing Boing) and the maybe they pushed it too far camp (led by Floyd Hayes). Boing Boing don’t seem to do much for a living) seem content to ridicule the Boston police:
Ashamed of their own foolish overreaction to finding some battery powered Lite Brites and promptly declaring a code red emergency that shut down Boston, authorities are hoping to save face by arresting Peter Berdovsky, who is charged with installing the innocuous signs.