Urban Spam or Branded Utility?

Urban Spam or Branded Utility?
Advertising

200702191436There's an interesting piece over at the New York Times that analyzes the current opinion on 'corporate philanthropy' after Geico failed to win a deal to put a giant gecko by the George Washington Bridge.

Piers Fawkes, PSFK
  • 19 february 2007

There’s an interesting piece over at the New York Times that analyzes the current opinion on ‘corporate philanthropy’ after Geico failed to win a deal to put a giant gecko by the George Washington Bridge. Interesting reading at this time of debate over guerrilla marketing and urban spam. The author, Pack Underhill, says:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.