Today saw one of the biggest brand launches of 2007. NTL:Telewest and Virgin Mobile became Virgin Media.

To celebrate the launch the publicity shy, recluse, Richard Branson appeared in a glass box in Covent Garden to demonstrate that Virgin Media puts you, the consumer in control.

The Guardian said:

“Virgin Media, created from the merger of NTL, Telewest and Virgin Mobile, will take on BSkyB, BT and a host of others by offering digital television, broadband internet access, and mobile and home telephone services – known as “quadplay”.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in