VW Guitar

VW Guitar
Innovation
Piers Fawkes, PSFK
  • 15 february 2007

VW recently ran a promotion that gave away an electric guitar with every purchase of their Rabbit car in the US. It’s rare to see promotional gifts so well thought through. Room116 reports that the guitar comes with your car’s VIN number especially designed on the guitar, a strap that is the same material as the seatbelt strap, a color that matches the exact color of your car, and the blue light from the guitar is the same blue light from all VW dashboards.

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