Wired Rolls Out Their Techie Blog Network
Tech-ents magazine Wired has launched a number of blogs to compete in the crowded we-media space.
Tech-ents magazine Wired has launched a number of blogs to compete in the crowded we-media space. Blogs include Danger Room (a military tech site), Wired Science, Game|Life, Gadget Lab and Epicenter (business blog). Some like Danger Room and Game|Life are better than others and while Chris Anderson might say that they’re determined to give the Gawker empire a run for their money, they currently lack the community, frequency and editorial attitude to give them an edge.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”