menu

You Are Beautiful

You Are Beautiful
Advertising

The art project You Are Beautiful aims to make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization....

Kristin Gorski
  • 5 february 2007

The art project You Are Beautiful
aims to "make a difference in the world by catching us in the midst of
daily life and creating moments of positive self realization."

Its
idea is simple: post the phrase "You are beautiful" in random places
where anyone can see them. This has inspired people throughout the
world to create installations along roadways or plaster signs in
windows.

"You are beautiful" stickers are another primary way to
spread this message. Stickers can be ordered directly from the "YAB"
site (send a self-addressed stamped envelope and check the site for
postal rates) or can be printed on label sheets using the sticker PDF available for download
from the site.

An excerpt from the site’s essay explains why trends toward empowering people through grassroots methods continue to grow:

The
reasons why street artists are doing what they are doing, in the way
that they are doing, is not simply to question their surroundings; but
to provide alternative perspectives, meanings, or values to those of
consumerism.

Advertising
elicits a response to buy, where this project elicits a response to do
something. The attempt with You Are Beautiful is to create activism
instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. 

View some of their installations here.

You Are Beautiful

+advertising
+culture
+Culture
+USA
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Brand Development Yesterday
Gaming & Play Yesterday
No search results found.