Adidas have created their very own mi Innovation Centre in Paris. Adidas say “The space allows customers to create an incredible level of customised shoe. The mIC offers consumers customization in technology, style, and design, using unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification. The mIC is the ultimate new sport temple for today’s hi-tech generation.”

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